Putting a value* on culture

Someone asked on Twitter recently how much does the GLAM sector contribute to NZ’s GDP? The short answer is it’s tricky to tell, but here are some known figures and some of the complications behind them. My thanks to colleagues at the Ministry for Culture and Heritage for sharing what they know.

Culture and recreation

According to Statistics NZ, ‘culture and recreation’ contributes over $900m to the economy, but that includes sport (the biggest contributor at over $400m). ‘Arts and culture’ contributes almost $200m, but it’s unlikely that truly represents the whole GLAM sector. (I think this is the data behind those figures.)

There’s a figure in this infographic from Stats, that the non-profit sector contributed 4.4% to GDP in 2013. Sure it includes a lot of GLAM organisations but probably doesn’t include local and central government organisations. And ‘culture and recreation’ is only one sub-group in non-profits, which also includes 11 other sub-groups:

  • Education and research
  • Health
  • Social services
  • Environment
  • Development and housing
  • Law, advocacy and politics
  • Grant making, fundraising and voluntarism promotion
  • International
  • Religion
  • Business and professional associations, unions
  • Residual categories

Included in the ‘culture and recreation’ sub-group is film societies, community theatres, toy libraries, historical associations, garden societies, operatic societies, pipe bands, Maori performing arts groups, sports clubs, regional sports trusts, racing clubs, tramping clubs and vintage car clubs.

Arts and recreation services

The Ministry for Culture and Heritage is currently working with its funded agencies (the likes of Te Papa, NZ On Air, Creative NZ and so on) on a project to develop a cultural sector narrative. Part of that includes working with Stats to develop better reporting on cultural statistics. For now MCH is working with the Statistics NZ GDP by industry, but the smallest category that’s useful currently is ‘arts and recreation services’. Improving this is part of the work MCH is doing with Stats.

The ‘arts and recreation services’ industry group includes the following 7 sub-groups:

  • Museum operation
  • Parks and gardens operations
  • Creative and Performing Arts activities
  • Sport and Physical Recreation activities
  • Horse and Dog Racing activities
  • Amusement and Other Recreation activities
  • Gambling activities (that’s right – GLAM is in there with gambling…)

The GDP for ‘arts and recreation services’ for the year ended March 2016 (expressed in 2009/10 prices) is $3.038b or 1.35% of GDP. But there are so many caveats in that figure that it’s currently not possible to answer the question of what does GLAM contribute to GDP. It gives a sense of the scale though, and in time we might have a better idea.

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* Contribution to GDP is only one way to measure or value something, and a very blunt one at that. It’s useful in some contexts and useless in others, but is worth being able to articulate alongside other richer, more interesting and intangible benefits of cultural sector. As Paul Rowe put it, “knowledge/creativity/sense of community”. Tautoko that! (In my defence, the question was about GDP, thus an answer about GDP.)

Three things this summer

  1. Moana and all the discussion it’s provoked about Polynesian stories
  2. Arguing with a racist on Twitter while visiting the Waitangi Treaty Grounds
  3. Being in the Bay of Islands and seeing two worlds so clearly – rich white and poor brown

Self-reflection #1

Over the last year I’ve been encouraged by colleagues and managers to take on a stronger leadership role both at work and in the wider sector I work in. In some ways it’s a little bit after the fact; I was on the National Digital Forum board for five years and could have used that position more actively, rather than the training ground it became. But that’s all by the by, and I guess I must have done something right given the thanks from the NDF community I received at the most recent conference. (And It felt good to give the closing address there and take the opportunity to speak about all the good that the cultural heritage sector can do for New Zealand at the moment.)

One of the things that resonated with me at the conference was Seb Chan talking about the importance of reflective writing and taking the time to write things down. It gives clarity to your thoughts, and is a reference point to return to later. So that’s what I hope to be doing more of in 2017, starting with this post.

Developing leaders in the public sector is a big focus for the State Services Commission. We’ve started looking at it at work and have kicked off with a couple of assessment tools, including the TMI profile and the Clifton Strengths Finder. I’m not usually one for personality profiling but I took them seriously and am starting to see their potential.

From the TMI I’ve learned that my current strengths lie in the areas of reporting and advising, backed up by the upholder-maintainer, and creator-innovator roles. Cheerily it suggests I shouldn’t be a project manager (which I’ve never liked), and should be more in the thinking/analysing/writing space, with a bit of doing thrown in. That seems like a good place to be. From the Strengths Finder I’ve also learnt that I’m currently strong in relationship skills, with a little bit in the getting things done area.

Where I’m weak is in the areas of influencing others and setting strategic direction. Both of these are areas I want, or maybe need, to develop. While the relationship skills are important and useful for influencing, it’s limited to people I already know and have a relationship with. A focus for next year will be on how I move into working with new people and influencing beyond my personal relationships and sector?

We’ve got some big work underway at the Ministry for Culture and Heritage, including the Te Tai Treaty Settlement Stories project, and taking a fresh look at our digital publishing strategy (which includes Te Ara, NZHistory, and other websites that we manage). Te Tai and our digital strategy will rely heavily on being able to bring other organisations along with us, and get them to see our projects as something they want to contribute to.

So now I’m thinking to my self: is it enough to simply be clear about our objectives and the interventions we’re seeking to make (that’s government-speak for what are we trying to achieve?), or do I need to be more of a salesperson? Probably both, and I’ll look to develop influencing skills over the coming year. For now, it’s enough to list a few of the interventions and keep them in mind:

  • Strengthen Iwi/Crown relationship through co-creation of shared stories, and building enduring partnerships beyond Settlements
  • Collaboration and reduced duplication – clearer lines of responsibility for different areas of work in the sector / digital space
  • Proving the value of our interventions within the wider cultural sector strategy
  • Shifting the mindset of NZers through better understanding of our history / histories
  • Making history publicly engaging and consumable – means we need to develop new ways of telling the stories beyond lengthy text and weighty tomes
  • But also, making digital history academically respected – the light and deep views are both important

That’s enough reflection for now. Happy holidays all!

We stand up #NDFNZ

Earlier this week I had the pleasure to give the closing address at the National Digital Forum’s annual conference in Wellington. As the outgoing chair of NDF’s board, I felt truly honoured to be able to speak to such a wonderful group of people. Here’s what I said.

First up I’d thank you all for being here in what for many are trying and tense times. It’s a testament to the quality of the conference and commitment of the conference organisers, speakers, and all of you that we’re here, together, sharing this event.

Your presence and the point of so much that we’ve heard over the last two days shows that people matter – the people here and the people we serve.

I’ve been involved with NDF for 5 years, over that time I’ve done worked on the conference and most recently as chair of the board. In that time I’ve met wonderful people and contributed to an incredible community.

But I’d like to speak not as the board’s outgoing chair or as a staff member of a particular organisation. I’d like to talk simply as a person who’s privileged enough to be able to address this audience at the end of one very strange year.

We probably all remember this man…

By AVRO - Beeld En Geluid Wiki - Gallerie: Toppop 1974, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17768919

By AVRO – Beeld En Geluid Wiki – Gallerie: Toppop 1974, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17768919

and this one too…

By penner (http://flickr.com/photos/penner/2450784866) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

By penner (http://flickr.com/photos/penner/2450784866) CC BY-SA, via Wikimedia Commons

Their deaths were sad events for many who saw in them creative genius that spoke to the great variety or humankind.

We can only read so much into celebrity deaths. But as Matariki Williams said yesterday, things have changed this year. The likes of Nigel Farage, Boris Johnson, and now Donald Trump, have unleashed an assault on human decency the likes of which we haven’t seen in decades.

We can argue about the future of parliamentary democracy or the validity of neo-liberalism, or the breakdown of progressive politics. But I think what we can all see is a fractured world of increasing inequality and division.

Much of this we watch from afar, and hope or think that we’re safe. But it’s at door too. We have – after all – people sleeping in cars.

More recently we have reports of increased racial abuse – not just out there – but here in New Zealand, emboldened by events overseas.

And just last week, Brian Tamaki thought it was ok to blame a natural disaster on sexual orientation among other things.

https://twitter.com/nzherald/status/798691549894754304

https://twitter.com/nzherald/status/798691549894754304

It’s the sort of abuse I’d hoped we were starting to put behind us. We’re not immune. We’re part of a global community and share many of the good and the bad with other countries.

This is the BAE share price reacting to Trump’s election.

https://twitter.com/tkbeynon/status/796332711526957056

https://twitter.com/tkbeynon/status/796332711526957056

That’s the big jump. What does this say about the potential for conflict in our world? Right now it’s anyone’s guess but it’s not a good sign that the world’s most powerful leader-elect inspires such confidence in the weapons industry.

This is voter turnout in the US election.

https://twitter.com/SSS_joshnelson/status/796374940903768064

https://twitter.com/SSS_joshnelson/status/796374940903768064

The figures have probably changed a bit since this post, give or take, but over 100 million Americans didn’t vote.

This is New Zealand voting in 2014.

http://www.elections.org.nz/events/2014-general-election/election-results-and-reporting/2014-general-election-voter-turnout

http://www.elections.org.nz/events/2014-general-election/election-results-and-reporting/2014-general-election-voter-turnout

Smaller scale and smaller percentage, but still over 700,000 who didn’t vote. That’s disengagement on a huge scale.

So what do we as a sector do?

https://instagram.com/p/BMnLYmdg4F-/

https://instagram.com/p/BMnLYmdg4F-/

We probably won’t solve homelessness or change voter patterns. But can we help to create a society that people want to belong to? And reach out as a society and invite people back in?

We need to look to our organisations and ask:

What is the work that connects us most strongly with all New Zealanders?

Are our education and community programmes as good as they can be?

Are we working with the right organisations to target those most at risk of disengaging?

Are we reaching the disadvantaged, the vulnerable, the forgotten? (And it was great to hear Robyn Hunt remind us yesterday that we’re here for all people.)

Are we providing spaces for people to tell their stories and valuing the contribution they make?

I look to our regional organisations, out there working in New Zealand communities. As a sector we need to think about how we support them, and how our national organisations can work with and through them.

We need to see our role as central to working with communities, with people, and doing all we can to halt and repair the sort of social breakdown we’re witnessing.

New Zealand is so well positioned to rise to this challenge.

I turn to our Treaty of Waitangi. It hasn’t been honoured properly but reparations are at least heading in the right direction. And what it signals is a commitment to partnership that we all need to honour. It’s in our interests to learn from each other, if for nothing else than to look to Ngati Whaatua’s response to homelessness and Ngai Tahu’s response to the recent quakes.

https://twitter.com/NgaiTahu/status/798663101507715072

https://twitter.com/NgaiTahu/status/798663101507715072

To honour that partnership, Takarei Norton’s talk this morning pointed to us being open with our collections for communities like Ngai Tahu to use them. It’s a really useful place to start – partnership based on what you can right now to help.

The recent interest in the New Zealand Wars shows a real thirst to explore and understand, recognise and acknowledge, what Māori suffered in the colonial period and think about how we move on as a country from that.

And 2018 will mark the 125th anniversary of women’s suffrage. It’s a chance to celebrate certainly, and talk about democracy and voting. But it’s also a chance to talk about income inequality, domestic violence, systemic sexism, and what we want to do about those issues.

These are real conversations that as a sector we need to be involved in. What’s the contribution we can make to support and nurture those conversations, ensure voices are heard, combat a post-truth world, make people listen to the lessons of the past?

This isn’t about making ourselves relevant. We need to get past arguing that we’re relevant and just be relevant. Relevant to building social cohesion, and a shout out to Mark Crookston for talking about this and Treasury’s Living Standard’s Framework. It’s a tribute to New Zealand that public servants, even in Treasury, actually think about social cohesion as being important. Similarly Lillian Grace talked about how she hasn’t met a person yet who doesn’t care about our country’s future.

Our sector has a role here, in building a society where people want to look after each other, and where hate can’t survive.

One thing’s for sure, it’s about building and celebrating community, and with that we turn to celebrate some of the people in our community with our second annual awards.

We closed the conference be presenting awards to our community. Check out the NDF Awards page for this year’s winners.

Dad

This is the talk I gave at my Dad’s funeral last year, in Wellington at Old St Paul’s, on 18 September. He’d died two days before in the early hours of Wednesday morning, 16 September.

img_0087

I’m going to talk about Manawatu mud. When my sister got married Dad spoke, eloquently of course, of the Manawatu mud from which that marriage had sprung. Both my sister Liz and her husband Wayne were born and bred Palmerston North, and in Liz’s case it was a long lineage.

Dad, born in Makino just outside Fielding, was Manawatu stock. Even when the family moved to Danniverke in his high school years, he still wasn’t far from the source of the Manawatu river.

Makino was hugely present in the conversations we’ve had over the last few years. Three small houses clustered around a dairy factory, the walk from town after dark when he’d run one lamppost, walk another, to get home, his realisation later that the countryside of poplars, paddocks and lillies wasn’t native to this land.

He shared the house with his parents, William Henry and Ethel Amelia, and siblings Margaret (or Peg) and John (known to many as Jack). It’s lovely to see so many of Peg and Jack’s family here; he treasured those relationships despite distance, both physical and at times emotional. It gave him immense pleasure to know Peg and Jack more closely in later life.

Links to his parents’ Cornish origins were never far away. His father lapsed into a broad Cornish accent when with Cornish friends, who knew him as Har. Dad and his brother John shared a middle name, the old Cornish family name of Hosking. It was a futile attempt on Ethel’s part to keep their memory alive with the wealthier Cornish cousins in the hope they might inherit something.

Dad created his own larger family. He married Dorothy Nielsen, a descendant of early Palmerston North and Norsewood settlers, in 1951. They’d met earlier at young Methodists conference in I think Christshurch. Methodism was their first but not last denomination, moving through Catholicism and Anglicanism together.

Over the next 20 years or so 6 children arrived – John, Steven, Hugh, Thomas, Liz and Matthew – so many in fact that at times he had trouble remembering who was who. He once called me John Steven Hugh Thomas Liz Matt? Matt! And from there further generations of children too numerous to name, but here today, have sprung.

Mum passed away in 1988 after a brief fight against cancer. It was a time of reconciliation for them both after some years of unofficial separation. He was at her bedside when she died, a sunny spring Sunday afternoon, proofs of Dictionary entries on his lap.

He always wanted reconciliation in his personal and professional life. Some things were mended, some weren’t. In looking back on his own life, he regretted some things, and gently accepted others. I hope he died at peace with the life he’d lived, as he should.

He was deeply committed to his public life. One of the oddities for family when a public figure dies is seeing a person’s life more sharply through the eyes of others. Many kind emails have been sent, and we thank you all for your thoughts. One message from Jock Phillips talked of Dad as a real inspiration to younger historians, thought provoking and a ‘lyrical writer’ who showed that ‘writing history about this country could be a literary as well as a historical contribution’. Others have expressed similar sentiments.

It’s an odd feeling to reconcile that with the private figure, the man who spent Saturday afternoons half asleep in front of the TV, half watching provincial rugby. The man who could cook a mince dish with no regard to what he was putting in it – fish sauce of all things – and who lured me away from vegetarianism with lightly cooked fillet steaks!

When I was living with him in Thorndon, we’d spend evenings watching Shortland Street, quickly flicking the channel at 7.30 for Coronation St. Most of the time we were both asleep in our armchairs, he with the broken legged cat, Pusca, on his lap. My partner Madeleine was there sometimes too, sitting bewildered on the sofa as her boyfriend and one of the country’s leading historians nodded off in front of the soaps.

He provided three bits of advice that I can remember, most of which I’ve lived by. The first was his attempt at sex education when I was a teenager. I won’t repeat it here. The second, and I’ve quoted it to some of you, was his approach to correspondence when he was at Massey – in short, if it’s important someone will write twice. The implication was not to answer anything first time round.

He told me recently he interviewed for a job in Australia and when asked about his approach to the demands of administration he replied that if you leave it long enough it will either resolve itself or go away. He didn’t get that job.

The other I’ve taken more seriously and that’s that you should always know where you want to get to and gently and quietly always be moving in that direction. I think it reflects his approach to so much in life. He wasn’t a revolutionary in any sense, despite being called a rabid socialist once in parliament. Not a revolutionary but always committed to changing things for the better.

He despaired in recent years at the state of the world, the state of the Labour Party after last year’s election, computers, social media, society, economy. They were all things he took an interest in whether he knew much about them or not. Any idea his family or friends brought to him he’d entertain, ponder, offer a considered thought. But regardless of despair or otherwise, he left what part of the world he could affect in a better state than he found it.

Returning to the Manawatu mud, I think of the old house in Church St. Of all the towns and cities and houses that Dad and Mum lived in, 114 Church St was the only place where the whole family lived. A big rambling turn of the century villa; an even bigger and ramblier garden. The neighbours thought we were fairly mad. They worried our pine trees would fall on their houses, complained of the shadows cast by the trees, or that tree roots would damage their concrete driveways.

We didn’t mow the grass verge often enough, despite Dad cutting a fine figure in denim shorts, purple teeshirt and bata bullets, pushing the Massport Tornado up and down. The last straw of our family’s sanity was broken when we built a corrugated iron fence along the front of the macrocarpa hedge, complete with holes cut in the iron for the hedge to grow through. It was a childhood I’ll never forget and I’ll treasure the memories of dad, mum, my brothers and my sister at 114.

The funny thing about when a writer dies is there’s no shortage of material to use in speeches like this. I’ll read now a poem by dad about that house in Palmerston.

Old House

Night sounds: the old house settles,
a nail thrums through the floor,
a child calls sharply, a bird
cries out once only. Silence
climbs on a wave of small sounds,
a distant car, a far dog barking,
the pulse of an electric guitar.
The sounds of the day linger,
voices of children, the march
of a fugue, the boom of rock,
a car at speed on the straight.
Old house, you are close to your end,
you do well to fall silent.
Remember the clip-clop of hooves,
wheels brisk through the gravel,
children and birds in the trees,
fingers finding the keys,
the swarthy baritone in full
voice proclaiming I dreamt I dwelt…
The sounds have sunk to a sigh.

Rose tints

I’ve been reading my dad’s book, The Story of New Zealand (1960), his first major piece of writing about New Zealand after returning from the UK in the mid-fifties. It’s funny hearing his voice, though not so much the voice I knew but his public and well-trained voice. You could almost call it a published voice; clipped Received Pronunciation, barely the same as the voice I grew up with. (You can hear it at it’s most extreme in a piece taken from 1951, at about 35 minutes in this Sounds Historical recording.)

When public people die there’s an oddness for the people who knew them privately. An unease that maybe the public was more important; that the private got in the way, or hampered the public figure. When the two sound so different, which was the real one, the authentic experience? But I recognise the understatement; in person it would have been delivered with a gentle smile. If you were lucky you’d see the twinkle in his eye as he checked to see if you’d got the joke. In written form, it’s just a statement, left hanging for you to take or leave.

I also recognise the optimism and hope in his writing, and it goes some way to explaining the social or political disconnection I think he felt late in life. In writing about the Liberal era of the 1890s, he refers to how changes in that decade effectively became a standard of New Zealand social and political life. Things like industrial arbitration, state loans to small farmers, a state department of agriculture, all pointed to an accepted role of the state in building a fair society. What’s telling is that – writing in the late 1950s – these things more or less still existed. The consensus had stuck, and at the time there seemed no reason to think it would end.

He was still young, only 35 and writing a history of a country. The sixties hadn’t happened; Britain hadn’t joined the EEC; Muldoon hadn’t inflicted his perverse conservative socialism on us, nor prepared the ground for the neo-liberalism-on-crack during the eighties and nineties. So much hadn’t changed at that point, a point that from this distance evokes a benevolence and shared belief in a decent society.

It’s a rose-tinted view obviously; the past is always gentler, more innocent, more honest, prosperous and glowing than the present. And there’s been plenty of positive change – second wave feminism, Waitangi treaty settlements, gay law reform to name a few – but I think we’ve lost some decency and I think he felt that too.